With the internet and mobile garnering an overwhelming mindshare of the people, companies and brands have realized the importance of User experience management, especially on digital channels.
The website is no more just a source of information on the company/ product or brand. It is a fountainhead of information about the product/ service being offered. The websites of today talk to customers and prospects. It gives solutions that are aptly customized to their requirements.
As shown below, Webcenter can be an ideal interface that enhances the power of communication between the company/ product/ brand and its customers/ target audience.
- Content Authoring, Approvals and Division of Work and Multi-Lingual Capabilities
- Portal Wide Search using Endeca Search Integration
- Campaign management and content scheduling
- Contextual Marketing: Location Based, Season based, Demography based
- Search Engine Optimization and creation of vanity URLs
- Single Sign On, Social Login, Social Sharing and partner widget integration:
- External Content Integration
- Site Analytics