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Digital Marketing & Social Media

Digital Marketing is the planning of advancement, distribution, and promotion for products and services or brands with the help of internet, mobile and other reciprocal channels to reach customer. Digital Marketing not only promotion your business but also help growing your company brand by making more people to aware of your product and services, and getting more customer to purchase more from you than they did before.

Digital Marketing Techniques

Banner Ads Blogs Ad Campaigns SMS Social Search Engine Optimization Social Media Marketing E-mail Marketing graphics and info graphics.

Social media

social media use of media platforms such as website for the promotion of product and service. it have their own built in data analytics tools, When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising.

Social media is a useful source of market information and a way to hear customer needs. Blogs, content communities, and forums are platforms where individuals/firm share their reviews and proposal of brands, products, and services. To accommodate social networks into their marketing approach, companies have to develop a marketing strategy. A marketing strategy based on social networks is provided.

The strategy includes the following steps:-

Selection of the possible social networks to user friendly for the customer. Provide a financial plan (regarding hiring social media brand managers or consultants) Designing organizational structures to manage the social network in the companies’ market (this may involve adding a social media unit to a creating a new social media branch) Selection of target marketing. Selection of the products, services, or company messages which will be promoted, Performance measures for the social media strategy such as analytics, data evaluation, etc.

In 2016, over 80% of business executives identified social media as an essential part of their business. Business retailers have seen 130% increases in their revenues from social media marketing.

Now perceive innovation and technology as key business enablers, with every domain turning digital and empowering itself with new age technology and applications.